SEO is based on two fundamental principles: on-site optimizing and off-site optimizing. The tasks related to search engine optimization are numerous and time consuming. These include the research of relevant keywords, internal keyword correction, or writing the appropriate meta descriptions. Professionals all agree on that the fact that a website will never work at its full potential if it doesn’t catch the attention of visitors, regardless of how numerous they are. And to do so it is necessary to have innovative content. The following search engine optimisation tips should assist you with that.
Search Engine Optimisation Tips
According to the current SEO guidelines, articles posted should more than 300 words, and be structured with the appropriate tags (h2, h3, etc). You will rarely find short texts in the first position on Google for competitive queries. However, creating and posting large articles of around 1000 words all the time is no miracle solution. If a subject is worth developing, by all means do it! But know that it will be a waste of information that could be segmented: having more pages will allow you to rank for more keywords, and thus provide you with more opportunities to climb into the top results of search engines.
Also important is deciding what you will be writing about. In most cases, you will be looking for keywords or key-phrases that while having a low competition (low number of other websites ranking for them), will also have a decent search volume (i.e. will bring you enough traffic to reach your exposition goals). Clearly, while such search engine optimisation tips should be followed, a keyword having a low competition doesn’t necessarily that it will be easily to rank, and similarly,having a good volume of searches offers no guarantee that you will be getting the desired amount of traffic and sales conversions.
In short, unless you are familiar with keyword research and have some experience with SEO, there will be a learning curve in finding the right keywords to rank for, and it will often be a hit or miss process. Picking up all the search engine optimisation tips you can find will only make the process easier.