Affiliate Marketing is a broad term that encompasses a number of the different ways of promoting an internet business. What is affiliate marketing? That is a question that people rarely ask themselves, and a question they not always know the answer to. Dating back to the 90’s, this term is an online phrase describing the marketing channels that business owners can use to promote their business websites. Where affiliate marketing differs from basic marketing programs is in the fact that the business/website owners (known as a vendor), compensates the affiliate marketer (known as the publisher) through a predetermined commission that is either a fixed cost, or a specific percentage on the sales.
What is affiliate marketing?
Most of the misinformed people mistake affiliate marketing for a complex “make a lot of money with little effort” scheme. The dozens of “guides” that pop up online everyday and pose affiliate marketing as a get rich quick program do nothing to help. This couldn’t be further from the truth. In its early days, when the question of “What is affiliate marketing?” was asked, the proper answer was that it is a structure of network marketing. Now however, affiliate marketing evolved to the point of being a marketing network by itself, encompassing a wide variety of advertisement platforms, such as email marketing, pay-per-click campaigns, mobile ads platforms, and so on.
Like with everything however, affiliate marketing has both its good and bad sides. While the revenue advantages cannot be denied, there exist what can be called “transparent affiliates”. These include affiliate marketers that resort to a number of trickery, which include black hat strategies, and generally target pay-per-click campaigns mostly. As a business owner, you NEED to investigate the affiliate marketers to ensure that you are getting what you are paying for, and that it will not be a nuisance to your reputation.
To sum it all up, there are 4 questions that you need to ask yourself before getting into the world of affiliate marketing. What is affiliate marketing and how does it differ from other forms of marketing? Will affiliate marketing help your business reach its targets? Is your budget flexible enough to allow you to invest into affiliate marketing? Who are the affiliate marketers that you can deem as trustworthy?